Portfolio News: Chirpify brings e-commerce to Facebook, y'all.


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It seems as though Upstart Labs' first graduate, Chirpify, just can't stay out of the news. CNET, Digital Trends and AllFacebook are buzzing about Chirpify's latest release: In-stream social commerce on Facebook.

Yesterday, Chirpify announced that superstar Tim McGraw was using Chirpify to sell a special edition of his latest album through his Facebook fan page. Although it's not a huge departure from Chirpify's existing purchasing capabilities via Twitter and Instagram, this announcement is significant because it's one of the first ever in-stream Facebook commerce campaigns. 

Even more impressive is the fact that the album sold out just hours after McGraw posted it to Facebook. If that's not a sign that Chirpify is moving in the right direction, we don't know what is.

McGraw clearly knows what's up. Visit Chirpify.com to see for yourself.


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