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Portfolio News: Chirpify brings e-commerce to Facebook, y'all.

Marisa

Screen Shot 2013 02 27 At 3.00.14 Pm

It seems as though Upstart Labs' first graduate, Chirpify, just can't stay out of the news. CNET, Digital Trends and AllFacebook are buzzing about Chirpify's latest release: In-stream social commerce on Facebook.

Yesterday, Chirpify announced that superstar Tim McGraw was using Chirpify to sell a special edition of his latest album through his Facebook fan page. Although it's not a huge departure from Chirpify's existing purchasing capabilities via Twitter and Instagram, this announcement is significant because it's one of the first ever in-stream Facebook commerce campaigns. 

Even more impressive is the fact that the album sold out just hours after McGraw posted it to Facebook. If that's not a sign that Chirpify is moving in the right direction, we don't know what is.

McGraw clearly knows what's up. Visit Chirpify.com to see for yourself.

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