Sunday's New York Times Fashion & Style section featured an article about how the world of fashion is slowly jumping on the social shopping bandwagon. Sites like Motilo.com – where users can create and buy virtual outfits, The Love List from Marc Jacobs – which enables consumers to tell friends via social networking which products they love for friends to ultimately purchase as gifts, and finally, Upstart Labs alum Chirpify.
Chirpify brings e-commerce to Twitter and Instagram with the click of a button. It's a natural fit for the industry given that shopping is, by nature, social. However, the article explains that these advancements are big doings for the fashion industry, which is typically not framed for early adoption of technology.
So far, the results speak for themselves.
Chirpify’s “frictionless transaction” — there are no virtual shopping carts or baskets, as found on many e-commerce sites — has seen it turn 4 percent of its browsers into shoppers, according to its founder, Chris Teso, double the usual e-commerce rate of 2 percent.Tweet