It seems as though Upstart Labs' first graduate, Chirpify, just can't stay out of the news. CNET, Digital Trends and AllFacebook are buzzing about Chirpify's latest release: In-stream social commerce on Facebook.
Yesterday, Chirpify announced that superstar Tim McGraw was using Chirpify to sell a special edition of his latest album through his Facebook fan page. Although it's not a huge departure from Chirpify's existing purchasing capabilities via Twitter and Instagram, this announcement is significant because it's one of the first ever in-stream Facebook commerce campaigns.
Even more impressive is the fact that the album sold out just hours after McGraw posted it to Facebook. If that's not a sign that Chirpify is moving in the right direction, we don't know what is.
McGraw clearly knows what's up. Visit Chirpify.com to see for yourself.
Sunday's New York Times Fashion & Style section featured an article about how the world of fashion is slowly jumping on the social shopping bandwagon. Sites like Motilo.com – where users can create and buy virtual outfits, The Love List from Marc Jacobs – which enables consumers to tell friends via social networking which products they love for friends to ultimately purchase as gifts, and finally, Upstart Labs alum Chirpify.
Chirpify brings e-commerce to Twitter and Instagram with the click of a button. It's a natural fit for the industry given that shopping is, by nature, social. However, the article explains that these advancements are big doings for the fashion industry, which is typically not framed for early adoption of technology.
So far, the results speak for themselves.
Chirpify’s “frictionless transaction” — there are no virtual shopping carts or baskets, as found on many e-commerce sites — has seen it turn 4 percent of its browsers into shoppers, according to its founder, Chris Teso, double the usual e-commerce rate of 2 percent.
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You know you've made it when Keith Richards tweets about you. Get the full scoop in Friday's GeekWire.
Rock on, Chirpify!
We've been raving about Chirpify – our very first Upstart Labs graduate – for a while now. And we're certainly not the only ones. Today Fortune/CNN Money named Chirpify 1 of 7 social networks to watch in 2013, along with a handful of other impressive platforms including Pheed, Medium and Thumb. Check out the full article here, and then give Chirpify a spin, if you haven't already.